Understand your strengths and tendencies. The cleaning market is made up of a many niches, each with its own merits and styles. Cleaning your home is not the same as doing it for somebody else and, of course, cleaning an office may require a small team of cleaners. Window cleaning of a high rise building requires specialist skills and equipment. Where do you see yourself fitting in? What are you good at? Do you need any specialist skills or training? Can you be a leader? These are all questions that you need to ask yourself before making the first move.
Research your market and your competition. The cleaning industry is very competitive. Before you decide which sector you want to focus on, you should to check your competition in the local paper, yellow pages and the internet. If you face a lot of competition then don’t be too dismayed as there are lots of smaller niches within the cleaning industry to focus your talents upon. Some people specialize in carpet cleaning, window cleaning or even BBQ Grill Cleaning. The more niche your market is then obviously there will be less demand for your services but on the other hand the more specialist your services become those skills are harder to obtain and can attract higher prices.
- People choosing the franchise route take less of a gamble than people opting to start a new business from the ground up, the downside to any franchise operation is the cost involved.
- Going it alone gives you the freedom to do things your way but it also means that quite often the tasks you undertake will be trial and error and you will be expected to pick up all of the pieces yourself when it goes wrong.
Maybe you don't want the trappings of a franchise? Another option is to buy into an already successful brand that gives you all of the benefits of a franchise without any of the trappings such as contracts tie ins etc. There are many companies that offer this type of service who operate in different niches and have tried and tested methods that you can buy into plus receive all necessary training and equipment.
- Offering a Maid service. Starting a maid service type of business will depend on how large a business you want to have and the volume of customers you anticipate. Many main type services operate as just the owner and if you choose this route remember that you will be required to take on all of the other roles too such as the administration and marketing.
- Offer Janitorial services. Again you may be able to start this business on your own with no employees or even just one or two part time staff but it is more likely that in order to be successful and attract clients looking for a less risky approach to having their own in house Janitor or signing up to a one person band. Quite often janitorial services operate throughout the day and night so you will need to schedule time to carry out your marketing and administration.
- Offer a niche service. By offering a service that is in less demand but is more specialized you can increase the chances of calling the shots yourself. People who operate in this field also tend to have more flexibility to set their own work hours as clients are more likely to wait for the service. With less competition to choose from you can also set your prices to your liking too. Choosing a niche service will also increase the likelihood that you could start your business on your own and grow it at a rate that you are comfortable with.
- If you are lucky enough to live in the sunshine states then starting a BBQ cleaning service may be the way to go or swimming pool cleaning.
- Perhaps your clients live in a city. You may then want to investigate how you can clean windows in business blocks using specialist equipment that you can receive training for and offer this as a niche service.
- Perhaps you would like to investigate “Sonic Cleaning” which is a process using sound to remove stains and debris from objects such as jewelry.
Decide whether to buy into an existing business or not. This is another option to explore. To find a business that may suit your needs simply carry out a Google search such as ‘your niche’ cleaning business, (e.g BBQ cleaning business) and research your possibilities. Again, this is similar to buying a franchise but you have the benefits of truly working for yourself and none of the trappings of a franchise whilst knowing you are buying into a business model that works.
Consider transport, insurances and licenses. Once you have decided which type of cleaning business you want to start up and you know if you need additional members of your work force to operate you need to look at additional factors such as the logistics and insurances you may require. Do you need a car or van to operate? You will undoubtedly need public liability insurance but check with your local authority if you need any special permits to dispose of your waste etc.
Be prepared for success. This is a point that is often overlooked when starting out a new business – how do you handle success? A successful business on a small scale often does not transfer well into a larger model unless it is handled correctly and scalability is something that you need to consider. Taking on larger contracts means additional staff and with this comes training and uniforms and more administration.
Construct your business plan and follow it. A good business plan will not only help you run your business well but also help you prepare for failure and success. Any business is built on a solid foundation and that foundation is built on good research and good execution. Research your market well, know your business and know your clients. Prepare for when things go right and wrong and investigate your competition.
How to Start a Cleaning Business
"If you use Emotion and Love to drive your sales and your business, you will create Loyalty Beyond Reason. And I promise you, you will build relationships and enjoy a business that exceeds beyond your wildest expectations"
My name is Patti Page. I have owned and operated a cleaning service for over 18 years and I am also the former founder and owner of Aromatherapy Naturals- Natural Aromatherapy Cleaning Products. I would like to share what I have learned through the years in hopes of helping others who are thinking about starting their own cleaning service.
First of all, before you decide to start your cleaning business, make sure this kind of work is right for you. You will need to be in good physical condition. Cleaning is very hard strenuous work. You will need to have good customer relation skills. You will need to have basic office skills and some accounting skills.
If you are planning on leaving your full time position to start a cleaning business, make sure you have at least six months of savings. Or keep your full time job and start out part time.
Research all the aspects of the cleaning service business. From customer service to advertising, taxes, employees, insurance and bonding, what to charge and how to clean a home professionally. Cleaning your own home and cleaning professionally is totally different. Learning how to clean professionally takes a lot of time. When a client pays for your services they expect to come home and find their home spotless.
Getting those first clients takes time, persistence and patience. You won't get a hundred clients overnight.
Obtaining Those First Clients
The hardest part of starting your own cleaning service is obtaining those first clients. Most clients want to know how long you have been in business and want references. The best thing to do is let clients know that, yes, you are new to the business but that you have thoroughly researched all aspects of the cleaning business and assure them that you know what you are doing and that you are quite capable of cleaning their home to their specifications. Be confident. I can't stress this enough. Clients love to see confidence. It relieves their worries and lets them know that their home is in good hands.
To get a few good references when starting out, ask some friends or family members if you can clean their home for free or at a discounted rate. The sound of working for free may not be appealing but it will be worth it to get some good testimonials.
When cleaning those first homes, go for quality, not how fast you can clean the home. Cleaning efficiently takes a long time, but you will get to the point where you can do a thorough cleaning in a short time. After cleaning make sure you go back and double check all rooms to make sure you didn't miss anything. Impress those first clients and word of mouth will spread soon.
A great place to purchase all your advertising materials is Vista Print. They have business cards, brochures, post cards, ect. all at a very reasonable price.
Your company image is everything. Before you start advertising, decide what image you want to portray on your advertising material. Your image is very important. Be consistent with all your advertising. If you have a logo be sure to use it on all your advertising materials. I think it is best to have a website developed before you start advertising. When advertising, stick with the same logo and colors.
Advertise in Local Paper: Start by running a text ad in your local newspaper. Try to come up with an eye catching ad Don't sell your services on low rates, sell your services on your quality of work and what you can do for the client that other companies don't. There is a lot of competition in the cleaning service. You have to stand out from the rest.
Magnetic Signs or Lettering for your Vehicle: Having your business name and contact information on your vehicle is a great way to advertise. We use the vinyl lettering. The lettering looks much more professional than the magnetic signs. Note* If you decide to use lettering on your vehicle, you will need a commercial auto policy.
Door Hangers: Door hangers are a great way to get new clients. Pick the neighborhood you would like to work in and hang the door hangers on the doors. When people get flyers or ads in their mailbox they usually throw them away with the junk mail. But if there is a door hanger on the door they will take the time to look at it.
Business Cards: Start passing out your business cards to friends and family members. You can also ask your local businesses if you can leave some cards on their counters.
Referral Program: A great way to obtain new clients is through a referral program. Offer existing clients a discount when they refer a friend. You can give your existing clients a discount when the friend uses your services three times.
Website: People live very busy lives so they use the convenience of the internet to shop for the services they need. A lot of working women will shop for services while at work. We obtain 90% of our new clients from our website. Everyone who owns a business should have a website. It shows clients that you are serious about your business and allows them to research your company in their own time.
Cleaning Business Website Design
Flyers: Free Cleaning Service Flyers and Gift Certificate Templates This is a good place to get free cleaning service flyers. Just click on the free download link, download to your computer and replace the text with your text. Hang flyers at Hair Dressers, Laundromats, Restaurants, Bakeries, Grocery Stores, etc. Put flyers on car windows at local groceries stores and businesses. You can even go door to door in neighborhoods you would like to work in. You cannot put them in mailboxes. but you can put them in the front door.
Free Cleaning Service Forms I wanted to share a link to a great website with free business forms for everyone that has a cleaning business. This site is filled with all kinds of business forms for cleaning services and other businesses. Just click on the forms you want and download them to your computer
I highly recommend using natural cleaning products. By using all natural products, you can offer your clients a healthy cleaning experience and protect yourself and your employees against harsh chemicals. In 2008 I created a uniquely different product line for use in our clients homes and for homeowners and cleaning services. I now sell the products throughout the United States and Canada. Read the entire story behind Aromatherapy Naturals!
Tip: Always carry hand sanitizer and wash your hands often while cleaning homes. Wear gloves when cleaning bathrooms. You will be exposed to a lot of different germs in clients homes. Remember most customers prefer that you bring your own cleaning supplies. That way they don’t have to worry about going to the store for cleaning supplies before you clean. Some customers have special cleaners for certain appliances or floors in their houses. These customers usually will have these cleaners on hand for you to use.
What to Charge
I mentioned earlier that you should sell your services on your quality of work and not your low rates. If your rates are too low, clients will think that your work is sub-standard and that you are not experienced. Also you want to attract the clients that can afford your services. I made the mistake of pricing my work too low when I first started out. Cleaning is hard work, charge what you are worth. As the old saying goes "You get what you pay for."
Some companies charge by the hour, some charge by the room, some charge a flat rate per home and some charge by the square foot. I always give a flat rate charge per home. I think it is better to charge by the home, not by the hour. If a client knows they have to pay one set fee, they don’t care if you take 2 hours or 5 hours. Also your clients will know what they are paying up front and won’t have to worry about added expenses.
No two houses are the same. And there is no set charge for all homes. You have to clean for awhile yourself to get some experience and to work out a system to clean efficiently. Only you know what you want and need to make. Decide what you need to make hourly to cover all expenses and still make a good profit.
A word of advise: Make sure when you start your company that you charge what you would charge if you had employees. Some people make the mistake of under charging when they start out just to get customers and then later on when they grow and need to hire help they aren't making enough money on their houses to pay help. Don’t under price your work. Cleaning homes is very hard physical work and you didn't get into this business to work for nothing.
Giving House Cleaning Estimates
New Construction Cleaning
If you decide to do this type of work you will need more equipment. You will need ladders, window cleaning kits with long extensions, a shop vac, etc. These types of jobs are usually 2 to 3 person jobs. New construction cleaning requires a lot more cleaning. You may have to remove stickers and labels from windows and bathroom showers, sinks and toilets. Some require that you clean the vents to remove dust from construction work. There will be ceiling fans to clean, scrubbing floors, and cleaning woodwork to remove dust. New construction cleaning rates depend on the area you live in. Here is a link to a very good article on How to Start a New Construction Cleaning Business
Insurance and Bonding see more...
Licenses, Taxes, Hiring and Training Employees see more...
If you start out cleaning the homes by yourself, you will eventually get to the point where you need to expand your business. Start out with one part time employee. Train her and let her take your place one day a week. Then have her take your place 2 days a week and so on. This will give you the free time that you need to market your business and obtain more clients. After you get more clients you will be able to hire more part time help. Eventually you will be able to stop doing the cleaning yourself and just run the business end, which is the only way you will be able to grow your business. When training new employees, always, either train them yourself or have a lead person train them. Make sure there is a lead person on each and every cleaning job. Employees have a tendency to slack off when they are on their own.
Growing Your Business
You will eventually get to the point where you have enough employees and lead people and you will be able to stop working in your business and start running your business. You will find that after awhile it will get to be too much trying to clean everyday and at the same time giving estimates, answering calls, scheduling, doing book work, obtaining new clients, etc.
Add on Services
After you have been cleaning homes for awhile, you may decide to offer additional services to your cleaning company. There are so many services you can add:
- Window Cleaning
- Carpet Cleaning
- Errand Services
- Party Cleaning and Assistance
- Real Estate Cleaning
- New Construction
- Organizing Services
Remember one of the most important qualifications for a cleaning service is TRUST. A client has to know they can trust you alone in their home. After you acquire a few cleaning positions ask the clients if you can use them for a reference. Most of the time they are more than willing to let you use them for a reference. This is how you build your business and acquire new clients is through referrals. Be dependable. Most clients will want to be set up on an every week or every other week schedule on the same day of the week. Try to always keep this same schedule unless the client asks you to switch to another day. If you have to cancel a cleaning date, make sure you try to reschedule at the earliest possible date to make up the cleaning.
Copyright © 2019 Patti Page. All rights reserved. You may use the articles above in full provided you include the bio below. Author: Patti Page. www.pagespersonalcleaning.net
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